Poster image of 《Spa & Beauty Seoul》 © SONGEUN

The SongEun Art Space has held solo exhibitions of young up and coming artists to assist in their endeavors for taking on new experiments and challenges.

For 2018, we are proud to present our 7th edition, dedicated to Geumhyung Jeong who has showcased many works using her body as a medium, turning various human body models, gadgets and props she collected into objects of her interest and desire.

As a performing artist and choreographer, Jeong has tried to explore the relationship between body and props while transforming these props into an object of empathy so as to preserve their inherent functional mechanism and to confer a new role and meaning.

She has presented various works including but not limited to 7 Ways(Festival Bo:m, 2009), performing herself with props such as a vacuum cleaner, and Fitness Guide(Doosan Art Center, 2011), exploring the relationship between objects and human body while giving how-to-use instructions of sports equipment.

Jeong held her first solo exhibition in the art field 《Private Collection》(2016) at Atelier Hermès as a recipient of their art award. Introducing her prop collections to date, and based on the way and order the props were displayed on the plinths, the artist attempted to renegotiate the conventional relationship formed between the human body and functional elements of objects.

In her second solo exhibition 《Private Collection: Unperformed Objects》(2017) at Delfina Foundation, U.K., Jeong shed light on the potential of finely-selected props out of her entire collection which had not been used on stage yet. The exhibition was held after her three-month residency at Delfina Foundation in 2017, supported by SongEun Art and Cultural Foundation.

The SongEun Art and Cultural Foundation has partnered with Delfina Foundation since 2015, and one SongEun Korean artist is selected every year to participate in the residency at Delfina as a way of exposing young Korean artistic talents abroad.

However, in 2016 when Sang-Duck Yoo, Chairman of the SongEun Art and Cultural Foundation was honored with the Montblanc de la Culture Arts Patronage Award presented by Montblanc Cultural Foundation, he donated the prize money to Delfina Foundation for a Korean artist to be sponsored in addition to a SongEun artist.

Jeong was selected based on her artistic practice which perfectly suited the seasonal theme of residency program, “Collecting as Practice.” After her exhibition at Delfina, Jeong was invited for another solo exhibition and live performances at Tate Modern.

Geumhyung Jeong, Spa & Beauty Seoul, 2017-2018 © Geumhyung Jeong

Following previous solo exhibitions having presented the artist’s collections of disaggregated and disassembled objects she had used or wanted to use for her performance, for this exhibition 《Spa & Beauty Seoul》(2018), Jeong presents her newest collections of props.

The exhibition reconstitutes her latest work displayed at the 《Tate Live: Geumhyung Jeong》 last October 2017 at Tate Modern, London, and has been adapted to SongEun ArtSpace and Spa & Beauty is the first of its kind to premier in Korea. In this project, everything starts from ‘spa & beauty’ products used to care for more beautiful and healthier body such as various brushes and sponges and their relationship with the users.

‘Self-care’ products, designed to tend and care for our body, also require a good maintenance by users to keep their clean state after use. People tend to rub the brush for use but the body may also rub the brush, making this a two-way gesture. This is in fact the inherent nature of all products, also being aligned with the gestures shown by Jeong through her body and props in her performances.

Installation view of 《Spa & Beauty Seoul》 © SONGEUN

Jeong makes an attempt to personify her ‘spa & beauty’ props while focusing on their ‘fur’. In this process, a collection of various brushes, makeup beards and mannequins become inter-connected in a specific order and reclassified based on the unique characteristics of the SongEun ArtSpace exhibition space.

Keeping in mind visitor’s movement, the props were placed based on the rules per each floor, guiding the visitors to have a tour of the exhibition while inferring the narratives that lie in between human body and props.

The first exhibition room on the 2nd floor, Spa & Beauty Green, features various brushes such as hand & nail brushes, hair dry brush, foot brush, and shower balls, which are classified by color and texture and displayed in an order pre-defined by the artist. The brushes placed on stands often found in museums, product advertisement videos and product information collaged with the photo featuring the artist as model can also be found.

Installation view of 《Spa & Beauty Seoul》 © SONGEUN

Following the Spa & Beauty Green of ‘brush fur’, Spa & Beauty Yellow on the 3rd floor is focusing on “human hair.” A collection of makeup beards in different colors, sizes and textures and human hair or furry objects imitating human hair can be observed.

Moreover, beard restoring products, beard nourishing products, mannequins showing the impact of facial hair and a promotional video of beard makeup and beard implant surgery are presented altogether.

The next room, Spa & Beauty Amazon, exhibits the process of brush making. At the entrance is a video of a high-end brush craftsman hard at work, and next to the video is a photo frame with cut and pasted images of different brush types and hand-made brush manuals.

Towards the back is a two-channel video depicting the manufacturing process of ready-made brushes being massively produced in factories. Moreover, various instruction manuals introducing different types of brush making machines are also available.

Installation view of 《Spa & Beauty Seoul》 © SONGEUN

Lastly, in Spa & Beauty Yellow-Green, Jeong’s spa & beauty human type brushes, juxtaposing the props seen on the 2nd and 3rd floor, are presented as all mixed up and assembled to mannequins.

A spot reserved for beard and chest hair now accommodates a hand & nail brush.A hair dry brush is planted on the chest and leg,whereas a foot brush fills up the chest of a human-faced bathtub as the shower balls and sponges are stuck to every corner of the body…

The room is where Jeong held performances which she did not allow for photos nor video recording. Even if one did not view the performance, it could be imagined how the artist used various props installed in an unconventional and rather strange way, an image of a human brush massaging various parts of human body and that of ‘humans’ servicing ‘objects’ come to overlap with one another.

It then becomes difficult to draw a clear line between what is subject and object or active and passive, exposing a constant overturn. Jeong observes the possible movements in between her body and personified props, focusing on their relationship and inquiring about its true meaning.

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