Installation view of 《NEO PRODUCT Manifesto》 © ThisWeekendRoom

The accelerating development of technology not only makes life more convenient but has also become one of the most significant forces shaping culture, modes of thought, and social systems. The ways in which art is consumed, sensed, and embodied are likewise undergoing transformation. We may now need to question what we have conventionally believed to be “real” and learn to read it anew. This project began from such considerations.

The artist has long paid close attention to the form of the “trigger”—a device designed to perform or transmit something while prompting a shift in thought. This interest gradually developed into a desire to have objects in everyday life that could serve a similar function.

He began imagining objects that could be installed not in museums but in interior spaces that allow for a more “private immersion,” and his attention turned to objects such as furniture and lighting that perform multiple roles within domestic environments, leading him to focus on the form of the “product.”

Traditionally, the purpose of products has been to increase practical efficiency and convenience in everyday life. As people keep and use them in their homes over long periods of time, however, their aesthetic qualities have gradually come to be considered as important as their functional ones.

Products have been expected to harmonize naturally with the spaces in which they are placed while at times maintaining a strong presence, and to take forms that remain appealing even after prolonged use. At times, products are also created with an excessive fixation on artistic form that surpasses their original function.


Installation view of 《NEO PRODUCT Manifesto》 © ThisWeekendRoom

Here, the artist proposes a new product format called “NEO PRODUCT.” Reconfiguring the conventional form of the product and presenting new ways of consuming and experiencing the visual and the auditory, as well as art and sound, NEO PRODUCT unfolds across multiple series within a long-term project.

Above all, NEO PRODUCT aims to be “useful to the user’s mind—as a switch for shifting perspective” and to “reflect oneself through the act of looking at an object.”

Rather than confining products to efficient and mechanical functions, “NEO PRODUCT” newly declares and defines the product as an object capable of functioning as a vehicle for thought. As a starting point for proposing new values and perspectives that prompt a reconsideration of the very concept of the product, the artist presents seven manifestos together with prototypes of NEO PRODUCT.

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