Installation view ©SeMA

Marking its 30th anniversary, the Seoul Museum of Art (SeMA) presents 《Digital Promenade》. Established in 1988 on the site of the former Seoul High School in Gyeonghuigung, SeMA has evolved over the years. In 2002, the museum relocated to its current Seosomun Main Branch, preserving the façade of the old Supreme Court building while constructing a new facility. It subsequently opened Nam-Seoul Museum of Art in 2004 and Buk-Seoul Museum of Art in 2013.

《Digital Promenade》 selects 30 works from SeMA’s 4,700-piece collection under the themes of "nature and walking", while also showcasing 10 newly commissioned works by young artists working with digital media. The exhibition aims to offer new interpretations, immersive engagement, and participatory experiences with art, museums, and collections.

At a time when our society is undergoing rapid transformations due to the Fourth Industrial Revolution, artificial intelligence (AI), the Internet of Things (IoT), neuroscience, and neo-biology, this exhibition paradoxically begins with fundamental questions about artworks, creation, and artists:

How have artworks represented society?
How do artists engage with media and create their works?
What processes are involved in artmaking?

Through 30 selected collection pieces, created between 1961 and 2017, the exhibition explores answers to these questions.


These questions continue through the works of 10 contemporary artists, who introduce newly commissioned pieces. In an increasingly digitalized world, where human experiences such as walking in nature are evolving, the exhibition asks:

How will digital environments transform existential human experiences?
How can art reflect, reinterpret, and integrate these shifting visual and sensory experiences?
Will humans continue to create art in the future?

Young artists today navigate the expectations, anxieties, reinterpretations, and remediations that come with technological progress. Through their works, they discover the future in the past while realizing that the future has already arrived in the present.

The exhibition spans a broad spectrum of artistic media, from traditional forms such as drawing, performance, and video, to cutting-edge technologies including voice recognition, AI deep learning, robotics, location-based video, sound interaction, and projection mapping. 《Digital Promenade》 reflects the current landscape of media art, while also examining how visual language is evolving under the influence of digital networks, social media, dematerialization, fragmentation, informatization, and automation.


Kim Sooja, A Beggar Woman – Cairo ©SeMA

The word "promenade", derived from French, means "a leisurely walk." This exhibition invites visitors to take a conceptual stroll through the second and third floors of Seosomun Main Branch, including three exhibition halls, staircases, and hallways. These spaces connect the artworks with past, present, and future narratives.

Although the exhibition is structured into four sections, each section is presented through hashtags (#) derived from the artworks themselves. Visitors are encouraged to freely navigate the space, construct their own interpretive index, and actively engage with the exhibition.

This exhibition offers an opportunity to experience the emotions and atmosphere of different historical periods as reflected in the artworks. It also invites visitors to become "walkers of the future", engaging with the exhibition as active participants rather than passive viewers.

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