Installation view of 《Personality Reconstruction & Self Expression – Guminja Art Fair》 © Kim Kim Gallery

Coinciding with KIAF, billed as “Asia’s largest art market,” the 《Guminja Art Fair》 organized by Kim Kim Gallery offers for sale everything owned by artist Minja Gu, including her artworks, work-related objects, and everyday belongings. Bringing together objects from 2003 to 2013, the art fair marks a turning point after which the artist will embark on a new life.

The 《Guminja Art Fair》 is another art market venture by Kim Kim Gallery, which has long focused on unconventional “crazy marketing” strategies. Minja Gu’s determination to achieve a complete sellout is clearly part of a dramatic commercial act, through which Kim Kim Gallery seeks to engage with the economic system by unconventional means.

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